Ding Ding Group Boxing
To brand a world-class boxing and fitness studio, you have to strike the perfect tone.
Named after the iconic sound of the ringside bell, Ding Ding is a group fitness studio inspired by boxing. With industry-leading instructors, the goal is to offer an amazing workout that encourages you to strap up and throw down! Our goal was to imbue the Ding Ding brand with all the energy and intensity of the workouts they provide. To hit that mark, we created a heavyweight identity system built from loud colors and agile logotypes, paired with playful illustration, animation, and dynamic photography. All of these elements (and some fancy website footwork) come together to form a brand setup capable of delivering the ultimate punchline.
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