A brand refresh that hints at a strong past but playfully ushers in the future.
Iconic products and a rich story that wasn’t being expressed.
What was needed:
To clarify and strengthen what the brand means for the modern world.
A distinguished men’s fashion brand, Mizzen+Main redefined the dress shirt and captured the active lifestyle of modern working professionals. Celebrating 10 years in business, we worked with Mizzen+Main to reawaken the brand and get to the heart of what they’re all about.
Balancing a legacy of professional attire with a youthful flair for adventure, we tapped into the spirit of ‘A good day for it’ (“it” meaning anything) to create brand and marketing materials that told their story through a deeper lens.
With carefully selected design elements exhibiting an evolved sense of traditionalism (custom serif logotype and elegant scripts), a whimsical cast of illustrated characters showcasing fun and adventure, a fresh tongue-in-cheek voice, and an enchanting website bringing it all together—we helped refine a persona that stitched ‘a more confident way to live, work, play, and be’ into the very fabric of the brand.
WE LOOK FORWARD TO WORKING BUILDING WITH YOU.
Let us elevate you.