What do you call a revolutionary blockchain platform built to shake up the music industry? Switchchord focuses on disrupting the copyright industry by simplifying the relationship between music licensors and music licensees, and the brand needed a name that personified those connections. After diving deep into the history of music copyright, we discovered the perfect name, and ideated on a logo and website that drove home the importance of connecting creators to licensors, making the world better for both parties.
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