We sought out to create a brand system that respected the architecture and interior design aesthetic while also representing what The Jackson offers to the community: A conventional design crafted in an unconventional way. The mark is made up of a series of repeating J’s, which stands for the love and care that went into the unique amenities featured at The Jackson. Rotated around a single axis, these amenities are centered around the user. The boarder around the mark symbolically represents the community of Jacksonites that live and work together.
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