SaunaSpace
The Challenge:
SaunaSpace had a revolutionary product. It was an at-home sauna. It was a light therapy device. A performance enhancer. A home sanctuary. A health optimizer. A wellness movement. The problem? Most people couldn’t see the light.
The brand was beloved by biohackers but needed to break into the mainstream wellness market without losing credibility with its core audience. It required a bold, distinctive brand presence that could stand out in a space flooded with fleeting trends while articulating its true value.
Our Approach:
We repositioned SaunaSpace as an aspirational wellness brand that bridges the gap between cutting-edge science and sensory indulgence. Every creative decision, from photography to digital strategy, reinforced the brand’s unique blend of luxury, innovation, and natural healing.
We transformed the website, overhauled the brand’s digital presence, and introduced compelling storytelling that made SaunaSpace feel like a must-have wellness ritual. We didn’t just sell saunas. We sold the ritual, the experience, and the transformation that comes with it.
Brand Identity
SaunaSpace needed a visual identity reflecting its essence: natural, restorative, and rooted in science and tradition. A rich, ember-toned palette evoked the glow of FireLight, while timeless typography provided clarity and elegance. The result? A brand that feels inviting rather than intimidating, cutting-edge yet deeply rooted in the ancient wisdom of sauna rituals.
Digital Advertising
A strategic rebrand and digital overhaul have propelled SaunaSpace into new growth territory. We worked closely with the executive team to set revenue targets and align KPIs, successfully hitting those goals. Collaborating with the CFO, we built a strategic forecast, budget, and measurement framework to drive sustainable scaling. In just 1.5 years, our CMO consulting, paid media strategies, and content creation have contributed to increased revenue and brand awareness in the wellness space, strengthening SaunaSpace’s position as a leader in the category.
Results
Total Growth in Revenue
82%
Revenue Growth Rate
47.97%
Length of Client
1.5 Yrs
Website
Before, SaunaSpace’s website was a treasure trove of information IF you had the patience to dig. We turned it into an intuitive, immersive experience. The new site streamlined the customer journey, balancing education with persuasion. We stripped away friction points, refined navigation, and optimized the e-commerce flow to make purchasing a high-end wellness product feel like an intuitive, want-to-click-buy experience.
Photo & Video
SaunaSpace is a feeling—a deep, radiant warmth that melts stress and restores energy. Our approach to photography and video brought that feeling to life, using rich, atmospheric visuals. We leaned into intimate, sensory-driven storytelling: models bathed in warmth, hypnotic close-ups of glowing bulbs, and slow, meditative movements that made every frame feel like a moment of restoration. From founder-led narratives to aspirational brand films, we transformed the sauna from a product into an experience you could see, feel, and desire.
Animation
Some of SaunaSpace’s biggest differentiators—like its FireLight spectrum technology—are also its most complex. Instead of telling customers why it’s different, we showed them. Through custom animations and educational content, we visualized key benefits like near-infrared light penetration, detoxification, and EMFshielding, turning abstract scientific principles into instantly graspable, visually striking explanations.
Digital Strategy
A premium wellness brand can’t just look good; it has to exist in the right places, with the right presence. Our digital strategy spanned organic and paid media, leveraging a content calendar that made SaunaSpace part of the broader wellness conversation. Instead of chasing every trend, we built a strategy around longevity. Centering growth and new customer acquisition, our campaigns reinforced the brand’s core promise: Light That Transforms.
