SaunaSpace
The Challenge:
SaunaSpace had a revolutionary product. It was an at-home sauna. It was a light therapy device. A performance enhancer. A home sanctuary. A health optimizer. A wellness movement. The problem? Most people couldn’t see the light.
The brand had to clearly articulate a new category. One that fused light and heat therapy into a single, elevated ritual. To break through the wellness noise, SaunaSpace needed a presence as transformative as its product.
Our Approach:
We positioned SaunaSpace as an aspirational wellness brand that channels cutting-edge science with sensory indulgence. Every creative decision, from photography to digital strategy, reinforced the brand's unique blend of luxury, innovation, and natural healing.
We reimagined the website, overhauled the brand's digital presence, and introduced compelling storytelling that made SaunaSpace a must-have wellness ritual. The sauna transformed from a product into an experience you can see, feel, and desire.
Digital Advertising
A strategic rebrand and digital overhaul have propelled SaunaSpace into new growth territory. Partnering closely with the executive team, we helped define revenue targets, align KPIs, and deliver on both. Working with the CFO, we developed a forecasting model, budget, and measurement framework to drive sustainable scaling. In just 18 months, our fractional CMO consulting, paid media strategy, and content creation significantly increased revenue and strengthened SaunaSpace's position as a leader in the wellness category.
Total Growth in Revenue
27%
Impact of New Strategy & Creative (Q4 Growth)
44%
Partnership Duration
1.5 Yrs
Brand Identity
The SaunaSpace visual identity reflects its essence: natural, restorative, rooted in science and tradition. A rich, ember-toned palette evoked the glow of FireLight, while timeless typography provided clarity and elegance. We crafted a brand that feels inviting rather than intimidating, cutting-edge yet deeply rooted in the ancient wisdom of sauna rituals.
Website
Before, SaunaSpace’s website was a treasure trove of information *if* you had the patience to dig. We transformed it into an intuitive, immersive experience. The new site streamlined the customer journey, balancing education with persuasion. We removed friction points, refined navigation, and optimized the e-commerce flow to make purchasing a high-end wellness product feel like an intuitive, want-to-click-buy experience.
Photo & Video
SaunaSpace is a feeling: a deep, radiant warmth that melts stress and restores energy. Our approach to photography and video brought that feeling to life, using rich, atmospheric visuals. We leaned into intimate, sensory-driven storytelling: models bathed in warmth, hypnotic close-ups of glowing bulbs, and slow, meditative movements that made every frame feel like a moment of restoration.
Animation
Some of SaunaSpace’s biggest differentiators, like its FireLight spectrum technology, are also its most complex. Instead of telling customers we showed them. Through custom animations we visualized key benefits like near-infrared light penetration, detoxification, and EMF shielding, turning abstract scientific principles into instantly graspable, visually striking explanations.
Organic Content
Infrared sauna? Biohacking? Red light therapy? These are all concepts that need explanation, but they also need enchantment. We created a voice that could do both. SaunaSpace teaches without preaching and sell without feeling like a sales pitch. The brand became an engaging guide, making SaunaSpace part of the broader wellness conversation.
