d.RT

d.RT (pronounced “dirt”) is an innovative clothing brand geared towards growing young men. After a market analysis, our team helped solidify confidence in the name before digging in and defining d.RT’s brand strategy, allowing our clients to never lose sight of their guiding principles. With the core branding decided, our team created a stylish visual identity to pair with an attractive website full of eye-catching photography that showcases both the fashionability and comfortability of d.RT's offerings. To further spread the word on social media, WUA curated a set of elevated imagery and inspiring copy.