WWEX
The Challenge:
WWEX Group, a leading third-party logistics provider formed by the merger of Worldwide Express, GlobalTranz, and Unishippers, faced a significant brand integration challenge. Known individually as industry titans, the new conglomerate needed a unified brand identity that could harmonize their distinct heritages while signaling a bold new direction.
The task at hand was not just about creating a new logo; it was about weaving together the stories of three different entities into a single, cohesive identity that resonated with their diverse customer base and reinforced their market leadership.
Our Approach:
Recognizing the magnitude of this task, we embarked on an extensive rebranding. We started with the development of a new logo that symbolized the union of the three companies, ensuring it captured the essence of each while projecting a unified front. This was further brought to life through dynamic animation videos, which artfully narrated the story of their coming together and the new identity of the WWEX Group.
We also revamped their website to reflect this new brand identity, ensuring a smooth integration of existing functionalities with the new design. Through these strategic and creative interventions, we successfully established WWEX Group as a united, formidable force in the logistics industry.
