Cambridge Homes

Increase the number of appointments scheduled
Convert those leads into home sales
Decrease cost per conversion
Create personal and relatable content with trendy videos

More Than A Home

2022 - 2023 presented many dynamic industry challenges: short supply, overwhelming demand, and high interest rates—to name only a few. We faced this bustling, complex reality with an ever growing spirit of creativity and ambition. Cambridge recognized early-on that a “living campaign” was required to adapt, improvise, and overcome these new developments.

Traditional content is a blueprint for blending in. It was our mission to leap off the screen and into the minds of our prospective buyers. Our digital strategy employed an effective blend of multi-platform campaigns in specific time intervals and location-specific targeting to achieve the best results. However, what distinguishes Cambridge Homes’ digital marketing is our approach to content creation.

Our focus was to trailblaze new platforms and leverage attention-demanding video content. By adopting TikTok trends to our industry, we were able to heighten the fun, personality, and memorability of our brand. The tone of these spots cut through the noise and spoke directly to consumers, achieving levels of engagement and recognition seldom seen in traditional mediums.

How you tell your story is as important as the message itself. By creating an aspirational relationship with future buyers through eye-grabbing content and continually refining our placement strategy, the results *clicked* into place.