d.RT

Turning heads and taking names.
d.RT (pronounced “dirt”) is one of those badass brands that would never, ever use the word “badass.” We had the privilege of helping this young men’s formalwear disrupter (another word they would never use) make that distinction, among others by creating a powerful, distinct brand identity for them.

After a market analysis, our team helped solidify confidence in the brand position—innovative fashion geared towards growing young men—before digging in and defining d.RT’s brand strategy, allowing them never to lose sight of their guiding principles.

With the core branding decided, our team created a stylish visual identity to pair with an attractive website full of eye-catching photography that showcases both the fashionability and comfortability of d.RT's offerings. To further spread the word, WUA curated a set of elevated imagery and inspiring messaging. From clever product descriptions to funny emails, to no-nonsense web copy, d.RT’s brand is cohesive, surprising, and takes no shit. Here’s to changing the conversation—and your clothes.